1. Accurate – over 99% accurate in detecting pregnancy
2. Reliable – uses innovation based on established technology.
3. Unmistakably clear – results “+” (pregnant) or “-” (not pregnant) for greater accuracy in consumers’ hands.
4. Simple to use – convenient and easy to interpret.
5. Designed to be easiest to use – ergonomic handle provides firm grip for mess-free testing.
6. Wider absorbent tip changes colour from white to pink to show the test is working.
7. Designed with flood guard which helps reduce usage error by more than 70%.
8. Test up to 4 days early.
9. Trustworthy – from Clearblue, the world’s number one selling brand in home pregnancy and fertility tests.