Official Launch of MamaBe | 13 May 2026

Formerly known as MamaB, this day marks the rebranding of MamaBe, refreshed with a stronger purpose, deeper commitment, and a clearer vision to support mothers and babies throughout their πŸ‘Άβœ¨first 1000 days journey.

From pregnancy to early childhood, every stage matters.
Every question, concern, and decision matters too.

That is why MamaBe was created not just as a membership programme, but as a dedicated maternal & baby care initiative focused on giving mothers more accessible support, trusted healthcare guidance, and meaningful care throughout pregnancy, breastfeeding, and early motherhood πŸ’–

πŸ“– How to Join MamaBe?
Simply bring your:
🀰 Pregnancy Pink Book OR
πŸ‘Ά Baby Health Book (below 2 years old)

to any outlet to register as a MamaBe member and enjoy:
🎁 Exclusive free perks
πŸ’Š Healthcare support & guidance
🍼 Mother & baby care privileges

Beyond rewards, MamaBe is also strengthened with professional healthcare support through πŸ’ŠAustralia’s Pregnancy & Breastfeeding Medication Guidelines (PBMG), helping Alpro pharmacists provide safer and more informed medication reassurance for mothers during these important stages of life.

MamaBe is more than a new name.
It reflects Alpro’s continued commitment to walking alongside every mother and baby with trusted care, professional guidance, and reassurance throughout every milestone because motherhood should never feel like a journey walked alone πŸ€πŸ’–

πŸ“Reminder:
Please bring along your valid Pink Book or Baby Health Book during registration at any Alpro outlet.

#MamaBe #1000DaysJourney #MotherAndBabyCare #PregnancyCare #BreastfeedingSupport #AlproPharmacy