Every 100 “5 Rise Challenge Videos” = 1 Safer Bathroom for Senior

By Alpro Silvercare

July 1, 2025

What is the "5 Rise Challenge"?

Just like the Ice Bucket Challenge made us feel ALS, the #5RiseChallenge lets us feel what muscle loss is like.

Try standing up 5 times on one leg. It’s shaky, tough, and that’s what everyday movement feels like for many seniors.

Muscle loss makes simple things like getting off a chair or climbing stairs risky. One wrong step can lead to a serious fall.

This challenge is a nationwide movement to raise awareness about elderly fall prevention and sarcopenia, and it starts with you.

Why It Matters

Every second, an older adult falls somewhere in the world 💔
And, 1 fatal fall every 46 second (Source: CDC, WHO)

Falls are the leading cause of injury-related death among seniors. You may have even heard of someone who passed away, just from a simple fall.
It’s heartbreaking. And often preventable.

That’s why we’re launching the “5 Rise Challenge”, to raise awareness about muscle loss (sarcopenia), one of the silent causes behind elderly falls.

By taking part, you’re not just doing a challenge. You’re helping more people understand just how serious muscle loss can be, and how early action can save lives.

How to Join?

Challenge Yourself in 3 Simple Steps:

1. Sit to stand with a single leg 5 times
2. Record your video and nominate 2 friends
3. Post on Facebook / TikTok / Instagram
Hashtags: #5RiseChallenge

Happening from 1st July to 31st August 2025 — Join the movement!

A Challenge That Gives Back

Every 100 public video = 1 Senior’s Toilet Makeover Sponsored by Alpro

Because the toilet is the No.1 place where falls happen.

Includes:
– Non-slip floor treatment
– 1 Grab bar installation for a senior in need
*T&C apply

Your 30-second video could prevent a senior’s fall.

See the Movement in Action

Want to Know Your Own Risk?

Visit any Alpro outlet for a FREE Muscle Strength Check
It’s quick. It’s easy. It could save a life, maybe your parent’s or your own.

Find Alpro Store Near You? Click Here

FAQ

1. What if I can’t stand on one leg?
No problem! You can still show support by reposting someone else’s video and tagging friends.

2. Can I nominate someone for the toilet safety makeover?
Yes. Public nominations for the Toilet Safety Makeover will officially open in September 2025, once the #5RiseChallenge concludes.

Selection will be based on priority of need, as assessed through the submitted entries.

Know Someone Who Needs It? Sign Up Here

3. Is the muscle check at Alpro a diagnosis?
It’s a quick, non-invasive test to check your basic muscle strength, often used to spot early signs of weakness or risk of falling.

It’s not a diagnosis, but it helps you know when to take action or seek further medical advice.